Running a YouTube channel can be very demanding: it requires a lot of knowledge, you need to stay constantly updated, and you must dedicate a significant amount of time. The good news is that VAStaff has a team of specialized YouTube Virtual Assistants, and our operational services and consultancy save you time and energy.
What is YouTube Management?
YouTube management involves managing a company’s or professional’s YouTube channel. This may include scheduling and editing video content for the channel, moderating comments, and viewer interactions. Creating channel graphics and thumbnails, writing SEO copy, and managing channel settings.
With more than 2.5 billion active users each month, YouTube is the world’s second most popular search engine. More and more new consumers are turning to this platform to be entertained, make choices, read reviews, and learn something. A forward-looking business strategy cannot exclude this video platform.
Why is it important for companies
YouTube is essential for a company because it offers a free platform for promoting products or services, which is helpful in reaching a new audience and interacting with a new segment of users.
Google owns YouTube, and that’s indicative of how favored it is when it comes to appearing in search results. These are some benefits that every business gets from video production and publishing:
- Free promotion of your products or services
- Free visibility 24/7
- Increase visibility by embedding videos on other social networks and websites.
- Paid advertising options to reach specific audiences
- Video comments and replies, when used well, help build customer trust and improve after-sales support.
A YouTube channel is a great opportunity for shops, professionals, entrepreneurs, and companies. There is a target audience that is willing to give the most attention in exchange for a quality video.
By quality, I don’t mean sophisticated editing, or a professional setting.
Beneficial content that can teach, inspire, entertain, and offer solutions. In short, YouTube is a crucial platform for those who need to promote products or services, reach a large audience, and foster loyalty.
Why You Should Invest in a YouTube Virtual Assistant
Delegating YouTube channel management is a strategic first step. Turning to a professional, constantly updated, allows you to start with a huge advantage: you immediately take advantage of specific skills that the company may be missing.
Actions a YouTube Manager does on the channel:
- Takes care of the channel’s image
- Fix the settings
- Takes care of the SEO of all texts
- Create thumbnails for videos
- Perform simple video editing
- Create a clickable index
- Plan and schedule videos
- Moderates comments and manages interactions
- Conduct competitor research and find new ideas for new videos
- Analyzes statistics, processes them, and sends them as information to guide future programming, marketing, and investment decisions.
- Keeps you updated on trends on the YouTube platform.
How to choose a Virtual Assistant for channel management
There are some fundamental assumptions to consider before seeking a collaboration of this type. Some aspects must already be clear, such as:
- What do you want to achieve from your channel
- You already have a clear idea of the niche and the audience you are targeting
- You have set your YouTube channel goals
- You already have a work plan and a defined editorial calendar
- You know where the Virtual Assistant can save you time with its skills
In the digital world, it’s tough to help a business if the person managing it doesn’t have these assumptions clear. Evaluate the Virtual Assistant’s skills and experience:
- If you need help creating videos, look for a Virtual Assistant who has experience in video editing or content production.
- Make sure you set clear expectations and tasks with the Virtual Assistant you choose, so you have a shared vision of the work to be done and the expected results.
- Using project management tools to manage remote work is the key to a happy collaboration.
- Learn how to use a free tool like Trello that is very easy to use, allows you to assign specific tasks, track progress and easily communicate with the Virtual Assistant. You can find numerous tutorials right on YouTube.
- Look for someone with specific experience and expertise and who has feedback on LinkedIn from clients who have achieved results for YouTube, thanks to their support.
The Benefits of Working with a Virtual Assistant
There are several benefits to working with a Virtual Assistant to manage a YouTube channel:
- Immediate time saving;
- Access to specific talents and skills;
- Greater scalability and adaptation to variable workloads;
- Constantly updated professional.
Good Reasons to Have a YouTube Channel
Having a YouTube channel with valuable content allows you to:
- Work on your brand and increase your authority
- Videos create empathy, humanize communication, and bring you closer to your target
- People get used to seeing you, you become memorable, they start to trust yo,u and are more likely to buy from you
- Videos can host different content compared to texts or images, in which you can demonstrate your skills and your knowledge of the sector
- In terms of content strategy and omnichannel, YouTube must be there
- You can use a long video to get more video pills for Facebook
- A YouTube channel exposes you to a massive organic search, totally free
- With YouTube Playlists, you can create thematic areas that users can both share and save privately
- YouTube’s video privacy setting also allows you to create videos that are not listed, making them visible only to those you want. Some create entire video courses this way, without paying a cent.
All these benefits are available if you create quality content that addresses real needs.
How much does it cost to open a YouTube channel?
Zero. If you have a Google and Gmail account, you also have a free YouTube account. Sometimes, I hear Instagrammers say that you need expensive equipment to make videos for YouTube.
Nothing could be further from the truth.
There are different approaches to the channel.
YouTube if You Work as a Freelancer
If you are a professional, like me, to have a channel to find Clients and do Personal Branding, you need minimal equipment. Buy a Lavalier microphone that has a very low cost, buy a ring light, and record videos with a good phone.
Try to do your best with what you have. People are interested in solving a problem.
The most important thing is the audio. People often listen to videos as if they were podcasts. Think about quality content. If you see that the channel brings you customers, then invest in better equipment.
Create videos for your audience, not just ones you like. Create content that answers real needs.
YouTube if You Have a Company
In my opinion, any company should be present on YouTube. Be careful not to create videos that are just advertising. It’s better to use the channel to reach a new user base by storytelling about the products or services, highlighting the benefits they bring, and sharing testimonials from happy customers.
How to Start and Manage Your YouTube Channel
If you have a Google account and you already have a personal YouTube channel, you can create another completely new channel thanks to YouTube Channel Switcher
Choose the name of the channel, which is:
- Univocal
- Recognizable
- Easy to pronounce
- Easy to remember
- In line with your brand
If you work professionally and have little time or little knowledge of the platform, we have a team that can support you in managing the channel through our virtual assistant services.
With practice you will realize that you will be dealing with an audience with dynamics different from those we are used to on Facebook or Instagram.
YouTube is the most challenging platform to be on, yet it’s also the best for the free traffic it brings to your site and brand, as well as the authority that its owner, Google, attributes to it.
Youtube SEO
It is a meticulous activity, it eats up time that I can dedicate to. Keyword research is necessary to be more visible compared to those who make similar content. SEO is a long-term investment that has the consequence of growing the channel and new work will come. The magic of YouTube is that every time you upload a video, it gets shown to your subscribers and new audiences who don’t know you yet, based on organic search.
The channel should be thought of as a beautiful showcase, where users can view your videos and benefit from them.
Channel and thumbnail graphics
Thumbnails (video covers) contribute to 50% of a video’s success. They must be made to attract, keeping in mind that on smartphones they will be seen very small. Knowing how to create thumbnails for YouTube audiences is an art, as well as a task that the platform requires you to perform.