Hire Email Marketing Virtual Assistant
Email management involves processing, organising, and responding to emails received in an inbox. If you’re looking for an effective way to build relationships with your prospects and customers, partnering with a full-service email marketing virtual assistant is the best option.
In the digital age, emails have become an indispensable communication tool for businesses. They allow for quick and efficient communication with customers, suppliers, partners, and colleagues. However, managing a large volume of emails can quickly become a burden, diverting employees from their core tasks and hindering productivity.
It is in this context that outsourcing email management to a virtual assistant in the Philppines appears as a lifesaving solution for many companies. By entrusting this task to an external provider, companies can free themselves from a considerable burden and focus on their core business.
Don’t miss out on connecting your brand with the right customers at the right moment and increasing your sales. Use an email marketing virtual assistant and let us create an email campaign that perfectly matches your business goals.
Hire Email Marketing Virtual Assistant
Purpose of Email Marketing
The purpose of Email Marketing is determined by you, your company and your product. Therefore, the purpose of E-mail Marketing can be, for example:
‘Education’ of potential customers
There are markets for both services and products that haven’t been invented yet, and that potential customers therefore didn’t even know they needed. Therefore, E-mail Marketing can function as an ‘information channel’ with the aim of reaching new customers, creating preference and awareness of a need your service/product can cover.
Create awareness
Another purpose of E-mail Marketing can be to create general awareness of your company or brand, in order to ultimately attract more customers.
Demonstrate competencies
Traditional marketing in simply claiming “We are the best!” no longer works on consumers. Nowadays, you have to make a good argument for your case, which is what E-mail Marketing was almost born for. Via an e-mail, you have the customer on a two-person basis and can calmly argue for your messages.
Sales to new customers
Another purpose of E-mail Marketing can be to make sales to new customers. This may possibly be in connection with discounts or special offers for these.
Increase sales to existing customers
In the same way, the purpose of E-mail Marketing can also be to increase sales to your existing customers. This can also be done by offering loyal customers discounts or other value via emails.
Retention, engaging and loyalty-building initiatives
A final purpose of E-mail Marketing can be to use E-mails to retain existing customers. One way to do this could be by asking customers about their experience with products sold, providing useful information on optimal use of the purchased products, or simply broadcasting content that creates joy or entertainment.
Statistical accuracy
Once you have collected customer data and sent an email campaign, you have accurate statistics that you can use to narrow down your target audience to the most accurate one for a given product or service.
Build customer trust
The basis of successful e-mail marketing is the list of customers and potential customers who are interested enough in your offers, business or industry to want to receive an e-mail about them.
Real-time statistics
Know who opened and clicked on your email campaigns and when. How many and exactly which of your email messages are opened Who and when clicked on each of your links Which day of the week is most preferred by your recipients At what times of the day your letters are opened From which countries your messages are opened. Who is reading your messages on a mobile device
Personalization of letters
This is a key factor in the field of digital marketing. When promoting certain products to a user via email, you should at least consider the user’s gender. Age, place of residence and the stage of the sales funnel the user is in – these are factors that give the letters a greater chance of being opened.
Hire Email Marketing Virtual Assistant
Rules and legal requirements for Email Marketing
There are specific rules and legal requirements for E-mail Marketing, which must always be observed by you as the sender. These are described in section 6 of the Marketing Act. Meeting the statutory requirements for E-mail Marketing therefore requires thoroughness and attention.
Send only ‘wanted’ Emails
Spam is unsolicited advertising or newsletters sent via e-mail. Spam is illegal and punishable by a fine, which is why you may only send e-mails to people who have said ‘yes, thank you’ to being contacted.
Never try to trick your customers
You must never try to trick people into signing up for your email service. It is therefore your duty to make it clear to people what they are agreeing to when they sign up for your newsletter.
Make sure customers can approve
In addition to clearly stating what your customers say yes to when they sign up for your newsletter, they must also be able to approve this somewhere.
It is illegal to obtain permission by e-mail or fax
If you wish to send newsletters or the like via e-mail, you must not obtain this permission via e-mail or fax. Therefore feel free to use Facebook ads or your website to obtain permission.
You must be able to unsubscribe from your newsletter easily
It must be easy and free of charge for the recipients to unsubscribe from your newsletter, and it must also be possible to do so through both the newsletter itself and via your website.
Respect cancellations
Most unsubscribes from your e-mail service happen because the recipients find that the information sent is not relevant to them. You as a company must respect this and not try to work against it.
Confirm unsubscribe
It is your duty to always send a confirmation to customers who unsubscribe from your E-mail service.
Keep the information to yourself
It is illegal to share, rent, sell or in any other way pass on contact information about your customers for purposes other than those that were clearly and distinctly stated at the time of collection.
Tell what you do
It is a legal requirement to make your customers aware of how you process the information they consent to use. This includes securing name, email address, etc.
Hire Email Marketing Virtual Assistant
Use our email marketing virtual assistants
At VAStaff, you are involved throughout the entire process, in order to achieve the most personal result and therefore optimal E-mail Marketing. We plan and create a draft for your E-mail Marketing campaign on the basis of a thorough dialogue about your target group, needs, purposes and values.
We help you to:
- Develop strategy for E-mail Marketing
- E-mail campaign planning
- Setting up newsletters
- Production of relevant and value-creating content
- Automatic sending of newsletters
- Impact measurement of campaign
- Revision of email campaigns
- Building email lists