Virtual Assistant for Social Media Marketing
We are regularly asked what we can do for someone in the field of social media. Many entrepreneurs want to do ‘something’ with social media but do not know where or how to start
Virtual Assistant for Social Media
Why use Virtual Assistant for Social Media
There are companies that completely outsource their social media. If you are a larger organization and not a one man business, you often have no choice. It is also easier to make good agreements about what you post and how. As a one man business, YOU are the company. You are the driving force and people see you and your company as one.
If you then outsource all your social media activities to someone else, you run a great risk of losing that face to the outside world that you have worked so hard for. That would be a shame. But even if you’re a one man business, there are social media tasks you can outsource.
Virtual Assistant for Social Media
What can virtual assistants help you with
Still, there are plenty of things you can leave to someone else. Especially in the beginning, a lot needs to happen if you want to get started with social media. Things a Virtual Assistant could do for you:
Give face to your social media channels
To make your social media channels look good, a Virtual Assistant can create and place backgrounds and banners/headers in your house style. Writing and placing catchy and SEO-worthy profile texts is also a possibility. This way, all your online expressions have one style to the outside world.
Setting up social media management tools
A social media management tool is a tool that allows you to manage your social media accounts. A Virtual Assistant can create the management tool for you, set it up with all your social media accounts and create lists and columns so that you can easily get started with managing your social media. For example, we use Later to post Instagram messages. Based on your social media needs, we can see which system suits you best.
Setting up a social media plan
Before you start using social media, you need to think about what you want to achieve and how you are going to do it. There doesn’t have to be a complicated plan, but a Virtual Assistant can write a basic plan so that you have something to hold on to; what are you going to say on which social media channels and when?
Drafting basic content
If you want to be active on social media, you will tap into current events and tell what you and your company are doing. However, there is still enough room to post messages that are not necessarily current but can be interesting for your followers and promote your product or service. A Virtual Assistant can think along with you about this and compose the messages for you based on your input.
Writing and scheduling messages
If you want to do it right, you need to keep up with your social media (almost) daily. But that doesn’t mean you have to post everything at the moment. The ‘basic content’ described above can be prepared in advance by a Virtual Assistant in Hootsuite, for example, so you don’t have to worry about it anymore.
- Content creation for posts, stories and Reels
- Setting up a business Instagram account
- Keeping statistics
- Link Instagram and Facebook
- Hashtag research
- Setting up and organizing Instagram Shopping
- Branding using Canva
- Weekly hour specification with work performed
- Content Creation for Posts, Stories and Reels
- Setting up a business Facebook company page
- Keeping statistics
- Facebook and Instagram link
- Setting up and configuring Facebook Shopping
- Branding using Canva
- Weekly hour specification with work performed
- Content Creation for Boards, Pins and Idea Pins
- Setting up a business Pinterest account
- Keeping statistics
- Keyword research
- Branding using Canva
- Weekly hour specification with work performed
Virtual Assistant for Social Media
Working with a schedule
With a planning, we provide structure in the posting of messages, stories and Reels. We ensure that the right hashtags and keywords are used by making your company more visible and findable online.
Image material is provided by the client or we search, in consultation, for suitable images by using free images. By working with a planning tool we always work ahead, which makes it possible to have a message or story posted ad hoc.
Instagram and Facebook are also social media channels that ensure the online visibility of your company. Pinterest, on the other hand, is not social media and is a search engine that ensures the findability of your company.
So you don’t have to do everything yourself. But do you still get lumps in your neck after reading the above? Then just don’t start and think of another way to get into the spotlight.