Email Marketing Virtual Assistant

‘Education’ of potential customers

There are markets for both services and products that haven’t been invented yet, and that potential customers therefore didn’t even know they needed. Therefore, E-mail Marketing can function as an ‘information channel’ with the aim of reaching new customers, creating preference and awareness of a need your service/product can cover.

Create awareness

Another purpose of E-mail Marketing can be to create general awareness of your company or brand, in order to ultimately attract more customers.

Demonstrate competencies

Traditional marketing in simply claiming “We are the best!” no longer works on consumers. Nowadays, you have to make a good argument for your case, which is what E-mail Marketing was almost born for. Via an e-mail, you have the customer on a two-person basis and can calmly argue for your messages.

Sales to new customers

Another purpose of E-mail Marketing can be to make sales to new customers. This may possibly be in connection with discounts or special offers for these.

Increase sales to existing customers

In the same way, the purpose of E-mail Marketing can also be to increase sales to your existing customers. This can also be done by offering loyal customers discounts or other value via emails.

Retention, engaging and loyalty-building initiatives

A final purpose of E-mail Marketing can be to use E-mails to retain existing customers. One way to do this could be by asking customers about their experience with products sold, providing useful information on optimal use of the purchased products, or simply broadcasting content that creates joy or entertainment.

Statistical accuracy

Once you have collected customer data and sent an email campaign, you have accurate statistics that you can use to narrow down your target audience to the most accurate one for a given product or service.

Build customer trust

The basis of successful e-mail marketing is the list of customers and potential customers who are interested enough in your offers, business or industry to want to receive an e-mail about them.

Real-time statistics

Know who opened and clicked on your email campaigns and when. How many and exactly which of your email messages are opened Who and when clicked on each of your links Which day of the week is most preferred by your recipients At what times of the day your letters are opened From which countries your messages are opened. Who is reading your messages on a mobile device

Personalization of letters

This is a key factor in the field of digital marketing. When promoting certain products to a user via email, you should at least consider the user’s gender. Age, place of residence and the stage of the sales funnel the user is in – these are factors that give the letters a greater chance of being opened.

Send only ‘wanted’ Emails

Spam is unsolicited advertising or newsletters sent via e-mail. Spam is illegal and punishable by a fine, which is why you may only send e-mails to people who have said ‘yes, thank you’ to being contacted.

Never try to trick your customers

You must never try to trick people into signing up for your email service. It is therefore your duty to make it clear to people what they are agreeing to when they sign up for your newsletter.

Make sure customers can approve

In addition to clearly stating what your customers say yes to when they sign up for your newsletter, they must also be able to approve this somewhere.

It is illegal to obtain permission by e-mail or fax

If you wish to send newsletters or the like via e-mail, you must not obtain this permission via e-mail or fax. Therefore feel free to use Facebook ads or your website to obtain permission.

You must be able to unsubscribe from your newsletter easily

It must be easy and free of charge for the recipients to unsubscribe from your newsletter, and it must also be possible to do so through both the newsletter itself and via your website.

Respect cancellations

Most unsubscribes from your e-mail service happen because the recipients find that the information sent is not relevant to them. You as a company must respect this and not try to work against it.

Confirm unsubscribe

It is your duty to always send a confirmation to customers who unsubscribe from your E-mail service.

Keep the information to yourself

It is illegal to share, rent, sell or in any other way pass on contact information about your customers for purposes other than those that were clearly and distinctly stated at the time of collection.

Tell what you do

It is a legal requirement to make your customers aware of how you process the information they consent to use. This includes securing name, email address, etc.